I have always appreciated the research and writing of Jim Collins. Built to Last, Good to Great, and How the Mighty Fall have all clarified, reaffirmed, and provided a scientific research basis for many concepts I have been using in 35 years of consulting. I have had a lot of "Ah ha's" when reading Jim's books and hearing him speak.

This adventure of learning from Jim that is now about 17 years old is continued wonderfully through his latest book with Morten Hansen entitled Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All.

Too many concepts abound in the book to try to talk about them in one sitting. Today, however, I was struck by the application of the principle of the 20 Mile March which he introduces in his chapter on fanatic discipline.

The basic concept--although there is deeper stuff when you get into it--is that it is better for an organization to journey a measured amount of distance forward each year than it is to rush forward and burn out. The measured journey will make much more significant progress in the long-term. [Jim is always about the long-term.]

The applications for this are virtually limitless. The one that smacked me in the face today relates to collective missional strategies by networks of congregations or denominational Great Commissions efforts. When a bunch of folks, congregations, and others put on a big push in a give metropolitan area, country, etc. to try to do something big and impactful in the short-term, they often totally miss the need to develop capacity and sustainability in the people on the field, in the grassroots, who will seek to harvest the impact in the days, weeks, months, and years following the emphasis.

Steady strategy implementation is always better than the big bang theory. Yet there is so much excitement and self-satisfaction for the providers of the Great Commission effort, that they can only see the short-term thrill and not the long-term capacity and sustainability needs.

Sad.